Cedar Hill Enrichment Center Promotes Yoga Classes Through Video

2009-12-12T15:52:00.000-08:00

Video is a wonderful tool to promote workshops and events at any non-profit or organization.

Here, yoga classes are promoted by offering a short routine to be used at home. The personality of the instructor and the natural beauty of the Center are clearly illustrated in the film clip. This is a very personal and useful tool to increase attendance and promote special programs.

Video, Video, Video - Why Your Organization Needs It!

2009-12-01T11:31:00.001-08:00

Online video content is exploding. Google states: "In ten years, we believe that online video broadcasting will be the most ubiquitous and accessible form of communication."

The value of using online video content for your business or organization cannot be understated. People enjoy watching video. If the content has meaning to them, they will share it with their friends and you reap the rewards of all that free love.

But, you may be wondering, exactly how you can leverage the power of video for your business or organization? Rest assured, the possibilities are both endless and surprisingly simple.

Here's an example of how a small non-profit is using video to both offer free content to folks and demonstrate one of their special classes. This video can be used on their Facebook page, website, Twitter as well as through email alerts. The organization that I produced this video for, plans to use this and others like it to offer both free content to people as a 'gift' and to help the local public know what is available to them through this non-profit.

Offering free content is an important aspect of web 2.0 and the social media revolution. 'Push' marketing, that was in your face and all about the company is pretty much falling by the wayside as 'Pull' marketing steps up with a kinder, gentler way of leading customers to what they are looking for. By listening to the conversation happening in your community through Twitter and Facebook and by giving something back - special offers, free information, etc., you enter into the community of people on the web. And nowhere is the principle of karma more real than in social media. So give out to the communities you are part of and see how that returns to you in full measure.

Simple, easy to film video content has never been more accessible than it is today. With a low-cost video camera and inexpensive editing software you can produce good quality video content for your businesses website or social media platforms in relatively short amounts of time. I do recommend purchasing a camera that has a microphone jack and buying a decent mic. The increased sound quality makes this a wise investment.

What service do you provide your client-base? Why do folks come to your establishment? Maybe you manufacture the best bowling balls the world has ever seen. You know your customer base comes to you for quality bowling balls. You can grab a camcorder and shoot some fun video that will educate your public as well as entertain. There are myriad ways to do this - the only limit is your imagination.

The best video has a fun element. And, they're short. Unless you're intentionally posting a lecture, you need to condense things down in size because the attention span of the average person is somewhere around Sesame Street levels. Never underestimate the power of getting people to laugh at real life circumstances.

Back to your hypothetical bowling ball store. What are some things that happen with bowling balls that aren't supposed to happen? Well, people drop them on their feet. Sometimes they glide down the alley, arc their arm backward, getting ready for the throw and...send the ball flying back into the crowd. Sometimes they get their fingers stuck in the holes and the ball remains on their hand when it's supposed to release. Each of those incidents could make for really funny video and fall under the theme, "how not to use our bowling balls". We're talking really funny or ironic 30 or 40 second video with either a voice over or a pop-up frame at the end directing people to your product and contact info. Whatever you do, be willing to laugh at yourself.

You can also make people cry or move them - the 'awww' moment concept. Personally, I think funny is more powerful but if your business is a funeral home, touching and sensitive might be more appropriate.

Whatever you do, think video, video, video. It's the true wave of the future. The major television networks are scared to death by the power of you and I creating online video content and well they should be! Your website should have video embedded on it to help visitors learn about your company and see vital aspects of the business or organization up close and personal. This is a way to break down barriers and become approachable to new demographics and potential clients.

You probably have someone on staff that can use a video camera and editing techniques well enough to get a few video's shot. If not, there are other options. Hiring a production team could cost many thousands of dollars and isn't really needed for what you're looking to achieve. I've produced video content for small businesses that has cost less than $150, sometimes, less than $100. I prefer my video to look authentic and informal because there is a tendency for them to go viral that way. Located in Forsyth County, Pro Moxie can help you with your needs as well, you can email them at: Steve@promoxie.com.

As always, if you have any questions for me or want to know more about my services, email me at Solutions.Sherry@gmail.com. Let me know what you'd like me to write about in future posts. My wishes for a blessed and abundant holiday season to one and all.

Solutions:NPO

Cedar Hill Enrichment Center Promotes Yoga Classes Through Video

Video, Video, Video - Why Your Organization Needs It!